Please ensure Javascript is enabled for purposes of website accessibility House Communications & Technology Committee approves Senate bill requiring disclosure of AI content in advertising

House Communications & Technology Committee approves Senate bill requiring disclosure of AI content in advertising

Pennsylvania House Democratic Caucus    October 5, 2026 | 4:42 PM

HARRISBURG, Oct. 5 – The House Communications & Technology Committee today advanced a Senate bill that would require the disclosure of content generated or substantially modified by artificial intelligence, or AI, when used to sell consumer goods.

“People need to know whether what they’re looking at is real when making purchases,” said state Rep. Joe Ciresi, D-Montgomery. “This legislation would require disclosures and ensure they are clear and conspicuous so consumers can make better-informed and more secure purchases. We also hope to curb possible misinformation by bad actors who are trying to mislead the public.”

Senate Bill 806, sponsored by state Sen. Nick Pisciottano, D-Allegheny, is companion legislation to H.B. 95, sponsored by state Rep. Chris Pielli, D-Chester, which would require a disclosure on AI generated content, including images, audio and video used for the sale of consumer goods. This disclaimer will ensure transparency by giving consumers the information they need to make informed decisions and not be misled. House Bill 95 passed the House earlier this year.


“The General Assembly has a responsibility to advance basic consumer protection measures, including transparency and disclosure, to prevent confusion and deception as the amount of AI content continues to grow, to help protect vulnerable Pennsylvanians, and to help combat the rise in scams,” Ciresi said. “With this unanimous vote out of committee today, we are one step closer to Pennsylvania leading the way in groundbreaking AI transparency in advertising legislation.”

The legislation now moves to the full House for a vote.