Please ensure Javascript is enabled for purposes of website accessibility Pielli’s artificial intelligence content disclosure bill approved by Pa. House

Pielli’s artificial intelligence content disclosure bill approved by Pa. House

Pennsylvania House Democratic Caucus    June 17, 2026 | 2:10 PM

HARRISBURG, June 17 – State Rep. Chris Pielli, D-Chester, said today his legislation (H.B. 95) that would require the disclosure of content generated by artificial intelligence, or AI, for the sale of consumer goods has passed the state House of Representatives.

“The premise of this bill is simple. If it’s AI, it has to say it’s AI,” Pielli said. “People deserve to know if what they’re looking at is real or not when making purchases. Disclosures should be clear and conspicuous in the same medium as the content generated to help consumers make better-informed and more secure purchases.

“Artificial intelligence is becoming a more prevalent component of our everyday lives. As AI becomes more sophisticated, it becomes more difficult to verify the authenticity of the material and content produced. Additionally, the questionable veracity of some AI content has the potential to spread false and misleading information or images.

“The current law puts a responsibility on consumers with ‘Buyer Beware’ requirements. But how can a consumer fulfill that responsibility when they don’t know if what they are looking at is real or not? What if seeing is no longer believing and the term ‘I saw it with my own eyes’ no longer has merit?

“As legislators, we have to set a commonsense baseline helping our consumers make informed decisions and not be misled. This bill helps to set those guidelines. I thank my colleagues in the House for their support of this legislation in the last legislative session and again this year, and I hope to get this important bill to the governor’s desk.”

The bill now heads to the state Senate for consideration.